Big Dog Rope Company

CASE NO: BDC.00828

ISSUE: A COMPANY MANUFACTURING A PRO RODEO QUALITY LARIAT FOR COMPETITION.

OBJECTIVE: MAKE SPLASH IN THE VERY NARROW VERTICAL MORKET OF PROFESSIONAL ROPERS.

SOLUTIONS: CREATE LOGO, CORPORATE IDENTITY, HISTORIC IDENTITY, ADVERTISING AND CORPORATE COMMUNICATIONS.

SITUATIONAL NOTES: BLAKELY CREATIVE WAS RESPONSIBLE FOR ALL THE LOGO DESIGN, COPYWRITING AND THE TAG LINE: “YOU CAN ROPE WITH THE BIG DOGS OR GET OUT OF THE ARENA”