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Loyalty Management Mailings

These are not on their face awe inspiring, but they are very elaborate in their production. These mailings were frequently numbered in the millions.

There are so many things to consider it would require a small book to detail it all. They very intentionally don't look like direct mail solicitations, since their recipients often are expecting them as a response to a request or it carries their periodic statements. The look is a deliberate attempt to appear more businesslike.

MCI's Proof Positive New Member Package

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When a new member receives this package it announces the arrival of the gift that they selected as well as including the coupon, gift certificate or whatever they chose from a long list. The primary purpose of the package, however, is to deliver the new member their "Proof" that they are saving money over MCI's competitors and their new member credentials.

Network MCI's New Member Package

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This package is not dissimilar to the previous sample. This was a business based customer verses a consumer.

OnePass (Continental's Frequent Flyer Club) Statement

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As part of their obligation to the members of the frequent fliers club Continental must periodically inform them in writing of their standing. Of course, since OnePass is already mailing to the customer, they use the opportunity to do some soliciting. And defray some of the cost of production by selling space in the envelope to other marketers inserts.

Some of the more creative work for this communication stream is in the inserts we did for them. Were we had little money, but few other creative restrictions other than the overall size and general layout.