CASE NO: BAM.01792
 
ISSUE: LOCAL AMUSEMENT COMPANY WANTED TO BRAND THEIR MOBILE MECHANICAL BULL
 
OBJECTIVE: RAISE AWARENESS OF THE AMUSEMENT NAME AND AREA OF SERVICE
 
SOLUTIONS: CREATE LOGO, BRANDING, LOCAL IDENTITY, FLEET PRESENCE, WEBSITE, DIRECTIONAL AND INFORMATIONAL SIGNS AND INCENTIVES.
 
SITUATIONAL NOTES: FIRST WE BEGAN BY GIVING THE MECHANICAL BULL A NAME. SINCE IT IS A MOBILE MECHANICAL BULL THE CLIENT CAME UP WITH THE NAME MOBULL AND IT PAST THE DOMAIN NAME TEST, TO WIT WE EXPLAINED YOU JUST NAMED THE BULL “MO”! AND APPEAR AS THOUGH YOU’VE BEEN AROUND AWHILE. THE SURPRISE HERO IS THE STICKER THAT IS GIVEN TO EACH RIDER, IT’S ONE OF THE CHEAPEST MARKETING PIECES IMAGINABLE AND WORKS LIKE GANG-BUSTERS!
 
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