Top Ten
Reasons
For Having Your Clients
Stay At Hyatt
This
dimensional mailer
won a Gold Abby Award and was targeted to travel agents and travel
agencies. They were enticed to enroll their clients and/or book
them into a Hyatt by giving them a $10 (the real 10 reasons) bonus
whenever the their client uses their card the first time. It was
presented in this handsome box and included a Hyatt money clip
on the first brochure.
There
were 10 (form)
brochures in each box and a phone number to request more.
The form
served several functions: The upper left section was the sales
message and information for the travel agent. The lower left detached
to create a self-adhesive enrollment bounce-back form that the
travel agent would fill out and mail for their clients imaged
with corresponding numbers that also appeared on the temporary
cards. The right half of the form detached and had the Nights
After Nights sales message to the the traveler, in
brochure form. It then folded easily to size to fit in a airline
ticket sleeve. It featured a dye cut perforated
temporary card for the traveler to put in their wallet and
use at their destination.
Click the thumbnail for a larger views
