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Solicitaion
Below
you'll find examples some solicitation mailers. This is just a small
tip of the iceberg.
Six
Flags Over Texas Season Ticket Solicitation
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to see details
Six Flags
Over Texas package to entice current and previous season ticket holders
to purchase again. The design and art direction was done by Ray Blakley
and the copy was written by Cynthia Cook. All the art is, of course,
property of Warner Brothers. This one's a lot fun.
An
Associates Credit Insurance Solicitation
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to see details
Sent to current credit
customers. Designed by Ray Blakley and written by Mike McLean. The
illustrator was done by Bob Depew.
Another
Solicitation from the Same Campaign
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to see details
Also sent to current
credit customers. Designed by Ray Blakley and written by Mike McLean.
The photography and props were done by Doug Doering. These last two
packages were tested side by side with a recipient split and this
package pulled better than the previous sample, proving once again
fear is a better motivator.
 
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