CASE NO: BDC.00828

ISSUE: A COMPANY MANUFACTURING A PRO RODEO QUALITY LARIAT FOR COMPETITION.

OBJECTIVE: MAKE SPLASH IN THE VERY NARROW VERTICAL MARKET OF PROFESSIONAL ROPERS.

SOLUTIONS: CREATE LOGO, CORPORATE IDENTITY, HISTORIC IDENTITY, ADVERTISING AND CORPORATE COMMUNICATIONS.

SITUATIONAL NOTES: BLAKLEY CREATIVE WAS RESPONSIBLE FOR ALL THE LOGO DESIGN, COPY WRITING AND THE TAG LINE: “YOU CAN ROPE WITH THE BIG DOGS OR GET OUT OF THE ARENA”