CASE NO: PES.01252
ISSUE: ESTABLISHED (SECOND GENERATION 40 YEARS) COMPANY THAT HAD NO EXISTING LOGO OR WEBSITE
OBJECTIVE: RAISE AWARENESS OF THE COMPANY NAME, LOCATION AND NATURE OF THEIR BUSINESS
SOLUTIONS: CREATE LOGO, CORPORATE IDENTITY, LOCAL IDENTITY, FLEET PRESENCE, WEBSITE, ADVERTISING AND CORPORATE COMMUNICATIONS.
SITUATIONAL NOTES: ORIGINALLY, “PERFECT ELECTRIC SERVICES” A FEW YEARS INTO IT THEY CHANGED THEIR NAME TO “PERFECT ELECTRIC & AIR” TO EMPHASIZE THEIR NEW LICENSING. WE REVISED THE LOGO AND HELD WITH CONSISTENT LOOK THAT WAS NOW ESTABLISHED TO BE A SUBTLE CHANGE. REWRAPPED ALL THE VEHICLES AND REVISED PIECES INTERACTING WITH THE PUBLIC.