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Loyalty
Management Mailings
This
was their bread and butter at Rapp Collins where Ray Blakley worked
for seven and half years. These are not on their face awe inspiring,
but they are very elaborate in their production. These mailings
were frequently numbered in the millions.
There
are so many things to consider it would require a small book to
detail it all. They very intentionally don't look like direct mail
solicitations, since their recipients often are expecting them as
a response to a request or it carries their periodic statements.
The look is a deliberate attempt to appear more business-like.
The total
number of mailings we've handeled their would easily number in the
hundreds, if not thousands, during Ray's tenure there.
MCI's
Proof Positive New Member Package
 
When a
new member receives this package it announces the arrival of the gift
that they selected as well as including the coupon, gift certificate
or whatever they chose from a long list. The primary purpose of the
package, however, is to deliver the new member their "Proof" that
they are saving money over their competitors and their new member
credentials.
Network
MCI's New Member Package
This package
is not dissimilar to the previous sample. This was a business based
customer verses a consumer. It also welcomed new members and delivered
a free gift.
OnePass
(Continental's Frequent Flyer Club) Statement
As part
of their obligation to the members of the frequent fliers club Continental
must periodically inform them in writing of their standing. Of course,
since OnePass is already mailing to the customer, they use the opportunity
to do some soliciting for their own products. And defray some of the
cost of production by selling space in the envelope to other marketers
inserts.
Some
of the more creative work for this communication stream is in the
inserts we did for them.
Were we had no money, but few other creative restrictions other
than the overall size and general layout.
 
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