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Loyalty Management
Mailings
These
are not on their face awe inspiring, but they are very elaborate
in their production. These mailings were frequently numbered in
the millions.
There
are so many things to consider it would require a small book to
detail it all. They very intentionally don't look like direct mail
solicitations, since their recipients often are expecting them as
a response to a request or it carries their periodic statements.
The look is a deliberate attempt to appear more businesslike.
MCI's
Proof Positive New Member Package
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to see details
When a
new member receives this package it announces the arrival of the gift
that they selected as well as including the coupon, gift certificate
or whatever they chose from a long list. The primary purpose of the
package, however, is to deliver the new member their "Proof" that
they are saving money over MCI's competitors and their new member
credentials.
Network
MCI's New Member Package
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to see details
This package
is not dissimilar to the previous sample. This was a business based
customer verses a consumer.
OnePass
(Continental's Frequent Flyer Club) Statement
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to see details
As part
of their obligation to the members of the frequent fliers club Continental
must periodically inform them in writing of their standing. Of course,
since OnePass is already mailing to the customer, they use the opportunity
to do some soliciting. And defray some of the cost of production by
selling space in the envelope to other marketers inserts.
Some
of the more creative work for this communication stream is in the
inserts we did for them.
Were we had little money, but few other creative restrictions other
than the overall size and general layout.
 
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